World War II as a Just war Essay Example | Topics and Well Written Essays - 1500 words

World War II as a Just war - Essay Example The countries were divided into two groups: The Allies and the Axis. Germany, Japan and their allies formed the 'Axis' while US, Britain and its allies as the 'Allies'. This essay would validate this claim that the war fought by the 'Allies' was a just war, by describing the true nature and criteria required to name a war as a 'Just war'. The basis of the 'Just war' is the point that no matter what the circumstances become, the prospect of war certainly means death and slaughter but at a certain point war becomes inevitable. This could be seen since the wars in the olden times. Though the criteria differ in nature but the moral considerations of the war are the same. Under these conditions, a certain criteria should be met before waging any war to make that war a 'Just war'. Just war theory is actually a collection of moral considerations which limits the devastations caused by warfare. This may involve the fair treatment of women and children treatment to maintaining an honorable code of conduct during the war. 'Just war' theory could be subdivided into two sets: The first being the jus ad bellum which actually means right to wage a war and the second being jus in bello which signifies proper conduct during the war. Jus ad bellum and jus in bello are further divided so we would look at them separately. (Coates) Jus ad bellum: The most basic part of jus ad bellum is that any war which would be fought should have a just cause. Just cause actually implies that war must be initiated in order to defend one's country or another country from another violent or oppressive country. The reasons for going to a war must not be to gain material gain, to capture lands or to punish people. The reasons should be humanitarian; a war should only be fought to protect the innocent lives which are in danger and not to put more innocent lives at stake. This is however difficult to determine which side of the conflict has a 'just cause' because every side considers its cause as just. Even though the Nazis are considered to be brutal and murderers, they themselves considered their cause of war just. If we come back to the World War II, we can easily make out that the Allies fought the Axis to put an end to their monstrosities and it was due to their efforts, that many countries, for example Poland and Australia did not fall to t he Nazi regime of Germany. The best example in this regard is the holocaust of the Germans against the Jews which was ended as a result of this war. The Allies therefore had a just cause of fighting because they wanted to put an end to the war provoked by the Axis. Another important part of the jus ad bellum is the 'just intention' which means that the intentions behind going to a war should be just. This is often confused with the 'just cause' concept because both speak of the aims and goals of a war but the basic difference between the two is that a war may be fought with a 'just cause' but not with a 'just intention'. This could be illustrated by the example that to attack a country in order to put an end to the oppressive government is a 'just cause' but by toppling that government if the intention is to form a government which is inclined towards the attacker country is not considered a 'just intention

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 3

Marketing - Essay Example Before product development, one needs to analyse the demand of that product in context of its supply, or needs to create a demand by creating marketing niche. Creation of a new marketing niche can be done through the creation of a brand. This means to create demand hype by convincing potential customers for buying and using that product, irrespective of its necessity. This is very common for luxurious goods and services. 2. Price It is the material amount that is paid by the customer for a product. According to Jed C. Jones ‘The price of any product has a direct impact on the marketability of that product. Pricing for offerings that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in reply to price changes. By contrast, those products that have a generally more limited availability in the market (but with strong demand) are more inelastic, meaning that price changes will not affect their unit sales very much.’ (Jones, 2007) 3. Place It is one of the most important elements of marketing mix. It is the location from where a customer can purchase or obtain the product. It consist of various channels of distribution like retail or wholesale stores, outlets, promotional stalls, home delivery services, internet stores, online shopping cart facility, mail order and website order booking. 4. Promotion Product promotional activities serve as the directional factor for achieving marketing objective. They include marketing campaigns, promotional introductory trials, event sponsorships and incentives in form of special offers, discounts, gift and advertisements. Other promotional activities include recommendations, referrals, endorsements and promotion by using good will of the company. 5. People This element of extended marketing mix comprises of people involved in each and every step of product life cycle. The management of an organization plays a key role in development of this element. They collectively constitute the culture of an organization. People also are the target audience and market segment of a particular product. 6. Process This is primarily related to the organization which is providing any sort of service as its product. Secondarily, the production process, sales, after-sales and customer relationship management of a manufacturing concern forms the proces s. 7. Physical Evidence This element of extended marketing mix deals with the physical environmental evidences. Gaurav Garg explains it as: ’the importance of quality physical layout is important in a range of service providers, including: Students going to college or university have far higher expectations about the quality of their accommodation and learning environment than in the past. As a result colleges and